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Wednesday, January 28, 2009

Decaf Drinkers Shut Out

Starbucks nixes decaf after noon. I'm sure people will be screaming in the streets with this latest.

2 comments:

mijopo said...

Weird, why would demand for decaf decrease *after* noon? I never bother with decaf, but if I did I sure as hell wouldn't be drinking it before noon,

Erik J. Larson said...

I wondered this myself... the official Starbucks reason is that the decaf pots sit unused in the afternoon, so they'll only make it based on request, which of course doesn't explain but just describes the issue...

Maybe for those who visit Starbucks only once -- in the morning -- some percentage will order decaf. But for the afternoon crowd it's just the caffeine freaks... this is again just a description rather than an explanation... the explanation for why decaf drinkers predominate the morning hours is lost on me...